How does a brand gain iconic status? Is it something that you can create yourself or is it something that can only be bestowed on you by others.
These questions crossed my mind when when I stopped at Webers on the way up north last weekend. For those not familiar with Webers, they have been serving burgers and fries on the side of Highway 11 since 1963. As it was the Friday of the Thanksgiving weekend, by early afternoon it was already busy with people heading up to their cottages. It was a scene from a ritual that has been going on for almost 50 years.