Switchback Cyclery Tag

  • Sort Blog:
  • All
  • About Us
  • Art
  • Business
  • Community
  • Design
  • Ideas
  • Inspiration
  • Interesting Ideas
  • Observations
  • Our Work
  • Out & About
  • Photography
  • Thought Starters
  • Uncategorized
Piece of the Switchback poster featuring its logo and the words Propelling Community

Supporting community

“Community” is a powerful source that helps to both shape and support brands. I’m a big believer in the benefits of forging community bonds, and there are some strong ones at the heart of Switchback Cyclery.

READ MORE

OLYMPUS DIGITAL CAMERA

The true value of partners

Without partners, many of a designer’s ideas would remain just that – unfulfilled ideas.

Over the past 6 months, Projektor has been working with Switchback Cyclery to help bring their brand to life. Located in the Riverside neighbourhood, just east of downtown Toronto, Switchback is a bike store a founded on a strong social purpose – providing “street” people a hand up by offering them meaningful employment through the store and getting Torontonians out of their cars and onto a bike.

It was apparent though, that this venture would only succeed if people heard and more importantly, talked about it. As a start up with limited funds for marketing, Switchback needed to find ways of getting their name out in an efficient yet visually engaging and dynamic way. So we made a decision to produce a limited run of high quality cycling fashions – not really for sale but in order to create living, mobile billboards for the brand.
READ MORE