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DSCN0029

Designing the future is tricky

When talking to other designers or listening to designers speak at conferences, I often feel uncomfortable when I hear them talk about the role of design solutions being “the vision of the future”. It sometimes comes across that solving many of society’s problems is really just a matter of creating a better and more contemporarily designed world.
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Seeing_double

Seeing Double

While riding the streetcar recently, I noticed two ads placed side-by-side that looked as though they were from the same organization. Education en langue francaise en Ontario and Le Centre francophone de Toronto both had prominently used their logos – stylized human figures holding their arms – as a focal point of their ads. Upon closer inspection and a quick internet search, I found out that the former group was set up by the Ontario government to provide information and encourage enrollment in French language schools in the province, the latter is a not-for-profit organization that assist francophone’s who come to live in Toronto. Two different organizations, two different mandates, two different target audiences… two very similar brand identities.
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