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keep_calm_and_create_memes

When an icon becomes a meme

There are probably very few people left in the English-speaking world who haven’t seen the “Keep Calm and Carry On” image in one form or another. Over the past decade it has been copied, reproduced and altered to fit almost every possible message and communications platform. So my question, for the last of my icon posts, is why did this image become more than just another symbol? And how does an image become a meme?
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