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Color-of-the-year

The Rise of the Secondary Colour

Every year Pantone – a leading source of information on colour trends and management – designates their “colour of the year”. They determine this colour through extensive research into trends and fashions across a wide range of industries. This year’s colour is Radiant Orchard – otherwise known as bright purple. Purple’s fortunes have risen quickly, as only last year style guru Tyler Brulé labeled it the “colour of compromise” in the New York Times. An informal survey of both high and fast fashion retailers just before Christmas found that if you were looking for woman’s fashions in a colour other than purple your choices where quite limited.
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The true value of partners

Without partners, many of a designer’s ideas would remain just that – unfulfilled ideas.

Over the past 6 months, Projektor has been working with Switchback Cyclery to help bring their brand to life. Located in the Riverside neighbourhood, just east of downtown Toronto, Switchback is a bike store a founded on a strong social purpose – providing “street” people a hand up by offering them meaningful employment through the store and getting Torontonians out of their cars and onto a bike.

It was apparent though, that this venture would only succeed if people heard and more importantly, talked about it. As a start up with limited funds for marketing, Switchback needed to find ways of getting their name out in an efficient yet visually engaging and dynamic way. So we made a decision to produce a limited run of high quality cycling fashions – not really for sale but in order to create living, mobile billboards for the brand.
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