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Bellini_at_Harry's_Bar

The cost of an icon

If one of the goals of a brand – and particularly a luxury brand – is to charge a premium for their goods and services, Harry’s Bar in Venice must have a very strong brand. Last week on a trip to Venice, five of us dropped in for a quick afternoon drink and came out almost 100 Euros lighter. My quick “back of the napkin” math told me that our five 8 ounce Bellinis would have most likely cost them less than 10 Euros to make. Which meant that they were making approximately a 1,000% markup on these drinks – which is impressive for any business.
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Framed-VisualStorytelling

Social Media is a visual medium

If a picture is truly worth a thousand words then why try to say it in 140 characters or less when you can show it in an image. People now carry around smartphones that capture higher quality images than digital cameras did a decade ago with the result that all those devices are busy taking pictures like never before. Instagram, Pinterest, YouTube, Flickr, Klip and even Facebook are providing a place for people to post, share and look at images in unprecedented numbers.
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