We were pretty busy the few days leading up to this year’s Royal Winter Fair working together with DOT DOT DASH and Alex Young. We helped in the design of a booth for USC Canada, whose core program, Seeds of Survival, helps promote vibrant family farms, strong rural communities, and healthy ecosystems around the world.
This seed saving not-for-profit organization isn’t afraid to literally dig in and get their hands dirty; how could we not do the same? Everybody pitched in – to the max. We used what we had – our sweat equity – to stretch the limits of what was financially conceivable, and the value of our combined efforts showed in the end product.
Wikipedia describes sweat equity as “a party’s contribution to a project in the form of effort.” While that’s true – a lot of time and effort went into designing, painting and constructing this booth – what’s most important is what was accomplished.
For USC Canada, that accomplishment – their new booth, ready in time for #royalfever – provided a platform for their own sweat equity: providing education and promoting awareness on the importance of seeds and seed diversity.
And the return on that makes us feel pretty good.