Projektor Brand Image Wins 2016 REBRAND 100® Global Award
To continue meeting the needs of Canada’s $10-billion giftware industry, CanGift needed a new positioning and name, as well as a cohesive visual identity program for all its shows and communications.
Projektor, working together with Idea Workshop, conducted an extensive consultation process with the organization, its members and its retailers. A fresh brand promise was constructed, and from that, a new tagline, logo, and verbal and visual identity platform emerged. A newly developed brand architecture brought CanGift’s shows across the country into alignment.
The resulting flexible brand identity system articulates CanGift’s key mandate and responds to the business environment as it evolves. CanGift’s suppliers, members, and the buyers they serve have enthusiastically embraced the rebranding.
REBRAND is the world’s leading brand transformation and rebranding resource. REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands.
Projektor is a brand image agency that helps shape what people see and experience in a brand, creating distinctive visual and verbal content that engages and forges strong emotional connections.
Idea Workshop, a division of The CHR Group with offices across North America, gets people talking, engaging and taking action as a dynamic marketing services organization.