After updating West Park’s visual identity program, we’ve been working closely with both the Health Centre and its Foundation on a variety of communications materials. While West Park has a long-standing history dating back to 1904, with the funding of their new hospital underway, their sights are clearly set on the future.
A number of the new materials we’ve designed for them have been focused this new development: newsletters such as Sightlines, which updates the community on campus progress, and West Park Foundation’s Giving Lives Back, which updates its donors semi-annually. West Park’s latest publication is this year’s Healthy Together, a community-oriented annual magazine.
As all these materials speak to different audiences, each has been distinct from the other. But by using brand identity building blocks such as colour, typography and imagery in a consistent manner, they all work together to deliver West Park’s bold new brand.