West Park Campus Development's Sightlines newsletter showing cover and interior spread with map of new campus Giving Lives Back: West Park Foundation's first newsletter under the new brand identity, showing the cover and interior 2-page spread West Park's 2016 Healthy Together Magazine with Patrick Doyle running a marathon on the cover, as well as two 2-page spreads on tuberculosis and campus development status West Park 2015–2016 Annual Report cover with Patrick Doyle, and featuring CEO and Chair message, Financial Highlights, and Foundation Review two-page spreads

West Park Communications Design

After updating West Park’s visual identity program, we’ve been working closely with both the Health Centre and its Foundation on a variety of communications materials. While West Park has a long-standing history dating back to 1904, with the funding of their new hospital underway, their sights are clearly set on the future.


A number of the new materials we’ve designed for them have been focused this new development: newsletters such as Sightlines, which updates the community on campus progress, and West Park Foundation’s Giving Lives Back, which updates its donors semi-annually. West Park’s latest publication is this year’s Healthy Together, a community-oriented annual magazine.


As all these materials speak to different audiences, each has been distinct from the other. But by using brand identity building blocks such as colour, typography and imagery in a consistent manner, they all work together to deliver West Park’s bold new brand.


Brand Articulation