Planet Kid logo with tagline Far Out – Since 2006 Planet Kid multicoloured boxes Planet Kid icons on wall and store exterior Planet Kid large and small shopping bags Planet Kid Facebook account on tablet Planet Kid business card and multicoloured buttons with icons Planet Kid signs using icon system

Planet Kid Brand Identity

In 2006, Planet Kid set out to be the “coolest kid boutique” in Canada. With a wide collection of mostly Canadian-designed and made clothes, home décor and accessories, the store has become well known for fresh and fun stuff for babies and kids.


A move to a new and larger location in 2012 gave Planet Kid the chance to refresh their brand image and dial up the story on their extensive selection. We designed a solution that’s fresh and fun – and incredibly functional. The 22 custom designed icons that make up the logo serve as the core for the broader program. The icons are used both to help customers navigate through the product lines as well as serving as ways to draw attention to new products.


Simple, bold and cost effective, the image program allows Planet Kid to apply the identity in an endless number of ways both at a physical store level as well as on an expanding online platform.


Brand Activation, Brand Articulation, Brand Auditing