The oil and gas sector plays a vital role in Canada’s economy, and research into the sector’s labour market is critical to the industry. Throughout the year, Petroleum Labour Market Information (PetroLMI) publishes a number of trend and insight publications on this sector – from snapshots to in-depth reports.
These reports provide meaningful and relevant information for all stakeholders: the industry and its workforce, educators, training agencies, as well as the government. We began by designing an engaging system that would work across multiple report formats, and developed a style where the reports would visually complement each other. The reports highlight key facts and pull out important information in a clear and straightforward way.
Each report is released with supporting materials such as blog posts or factsheets. To help PetroLMI leverage their social media platforms, we created “teaser” social media graphics, using icons to build connective tissue between topics in the blog articles and the full reports.