Frame Global Asset Management Brand Identity

As an independent portfolio manager, Frame Global Asset Management provides global investment financial products. Frame’s offering is based on their unique view of the global economy: instead of seeing and utilizing traditional sectors, they come at opportunities from a different perspective. With the launch of their ETF platform that could be seen as “disruptive technology,” Frame wanted to appear less like a traditional financial institution and more like a tech firm, to better reflect their innovative approach.


The icon we created brings to life both Frame’s name and approach. It shows how their proprietary offering provides clarity within the chaos of the marketplace. In application, the Frame icon becomes an interconnected network, representing many dimensions, views, and perspectives, from which Frame pulls to maximize advantage for their clients.


Brand Activation, Brand Articulation