It’s been said that a strong visual identity is a key building block of great brand but it’s not often that the identity comes to life as actual building blocks. So when Fidoodle created a limited edition set of Planet Kid branded blocks we were blown away!
Without partners, many of a designer’s ideas would remain just that – unfulfilled ideas.
Over the past 6 months, Projektor has been working with Switchback Cyclery to help bring their brand to life. Located in the Riverside neighbourhood, just east of downtown Toronto, Switchback is a bike store a founded on a strong social purpose – providing “street” people a hand up by offering them meaningful employment through the store and getting Torontonians out of their cars and onto a bike.
It was apparent though, that this venture would only succeed if people heard and more importantly, talked about it. As a start up with limited funds for marketing, Switchback needed to find ways of getting their name out in an efficient yet visually engaging and dynamic way. So we made a decision to produce a limited run of high quality cycling fashions – not really for sale but in order to create living, mobile billboards for the brand.
Unique storefronts and their signs have always fascinated me. I have always thought that signs did far more than just convey information. They provide you with an idea of what you would find inside – from the store’s aesthetic to its shopping experience. These storefronts often reflect a moment in time, capturing the cultural and visual trends of their day. In a society where we are constantly and continually changing and updating how things look these signs are one of the great ways to capture where we’ve been and how we perceived things at the time.
I have recently been thinking quite a lot about the nature of creativity and inspiration – where does it come from and how does someone feed and nurture it? So I surprised myself the other week when I came to the recognition that I have had a creative muse who has influenced me for the past 30 years.