Projektor is now shining brightly. Be sure to take a look at our most recent blog articles or follow us on twitter at @ProjektorBrand.
Without partners, many of a designer’s ideas would remain just that – unfulfilled ideas. Over the past 6 months, Projektor has been working with Switchback Cyclery to help bring their brand to life. Located in the Riverside neighbourhood, just east of downtown Toronto, Switchback is a bike store a founded on a strong social purpose […]
In meetings and presentations I often talk about how a brand is only as strong as its weakest impression. As this comment is usually meet with knowing smiles, I am continually astounded when a company allows itself to make a poor first impressions. Recently, I was driving through an industrial area west of Toronto when […]
An opinion column I wrote has just been published in the May/June issue of Applied Arts Magazine. I felt compelled to write after reading Fast Company’s ridiculous year-end article on the best branding of 2012 that claimed that 2012 “was the year of the unofficial, uninvited, branding campaign.” In the column I make the case that branding projects […]
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